Special Occasion Dressing

In helping a client find a gown for an event, I thought I’d share some pointers on

choosing the right gown. Special occasion dressing can be daunting because we don’t

buy these garments that often.

First, the best time to shop for a dress is when you have ample time. This allows you to

even shop sales, where I’ve found some of my best gowns. You can even get a dress

at a high-end retailer for just $100.

If you’ve cultivated a salesperson, here’s where it pays off. Set up an appointment,

they’ll have the dressing room ready, while pulling a few choices. They can also get the

alterations scheduled once you’ve selected a gown.

Second, remember your body type because the rules apply. If you’re apple-shaped,

choose a dress with an empire waist. Overall, let the dress’ details highlight your assets

and coloring.

Two of the biggest factors we overlook when special occasion dressing is comfort and

the event’s duration. You don’t want a dress you’re pulling up all evening, nor one you

can’t even sit in. We tend to overlook fit and comfort just because it’s a dress you don’t

wear often but it distracts you from enjoying the event and only makes you self-

conscious.

Finally, consider your venue. If it’s a well-attended event in a small space, I recommend

a gown without a train that needs managing. Instead choose a column gown or

something with a high-low or mermaid hem. Don’t forget to choose shoes you can wear

all night, knowing these days, almost anything goes.

Tammy’s Truism: Try on as many gowns as you can of different sizes and types, because you won’t know how it will look until you put it on. When budgeting, factor in alterations and accessories.

Tammy Cameron

Tammy Cameron is the founder of Elevated Image. Tammy has a vast knowledge of what it is like to be a client in a high end market. Tammy has a balanced approach of between casual and cosmopolitan levels of fashion. Her belief is that clothes should work for YOU.

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